pHformula is a global skincare brand founded in Barcelona, redefining beauty through science and self-confidence.
Specializing in pharma-cosmeceutical skin resurfacing, the brand combines dermatology and cosmetics to treat concerns such as aging, hyperpigmentation, and acne - empowering individuals to feel confident in their own skin.
We had the honor of collaborating with the official Greek representative of pHformula, bringing this vision to life through a creative communication campaign.

It was time to scale up.
The dual goal: strengthen B2B brand growth while boosting B2C sales.
We needed to design a striking awareness campaign - one that would clarify the brand’s vision and perform equally well across digital and physical channels.

Creative Concept: A communication campaign designed by real paintings.

Inspired by Fauvism, the campaign adopted the visual language of the wild beasts - bold brushstrokes, expressive emotion, and fearless color.
Each artwork became a portrait of skin - raw, honest, and alive.

Individual paintings were created for pHformula’s best-selling products.
Close-ups and textures transformed into visual metaphors for different skin concerns, while unique patterns were developed for each condition.
Together, they formed a distinct visual communication code - a system where color and form replaced words.

Real portraits, painted in Fauvist style, were digitized and used across digital platforms and as a physical art gallery installation during the brand contributors’ meeting.