POSITION

Anastasia Sapounaki provides Strategic Direction & Brand Systems Advisory for organizations navigating growth, scale, or transition - turning complexity into decisions, and decisions into execution.

She works with brands, institutions, and organizations operating in complex environments, where multiple initiatives, stakeholders, or constraints make direction harder to maintain.

Her role is to clarify priorities, align strategy and communication, and design systems teams can actually operate within.

In practice, she steps into brands that already have momentum and gives them clear strategic and creative direction-so they can grow without losing their identity. Her work moves between brand strategy, creative direction, and marketing execution, with a strong emphasis on making everything function as one coherent system.

Marketing is not decoration.
It is business growth infrastructure.

Background

Educated at the Athens University of Economics and Business (DMST Alumni), Anastasia specialized early in Design Thinking for complex, non-defined challenges/ ill-structured problems - a discipline she applies to brand strategy, communication systems, and decision-making under uncertainty.

Over more than a decade of work across Europe and the demanding Greek market, she has collaborated with established brands, startups, municipalities, public institutions, and European-funded projects.

Across these contexts, her work consistently sits between vision and delivery: aligning stakeholders, clarifying priorities, and protecting strategic intent as ideas move into execution.

Her experience spans both private-sector growth environments and public or institutional frameworks, where accountability, sensitivity, and long-term impact are critical.

How I Work

Anastasia operates at moments where organizations are active, capable, and ambitious - but complexity begins to slow decision-making or fragment direction.

Her work typically involves:

• Clarifying positioning and strategic priorities

• Designing brand and communication systems that support decision-making

• Aligning teams, partners, and stakeholders around a shared direction

• Translating strategy into usable frameworks - not static documents

The outcome is not simply better branding or communication, but organizations that move with coherence instead of reaction.

For a detailed explanation of her operating model, see AS_ONE Methodology.

The Transfer

From

• Multiple initiatives without a clear strategic spine

• Fragmented communication across teams or channels

• Overloaded or slow decision-making

To

• One unifying direction

• Aligned teams and coherent messaging

• Marketing and communication that actively support growth and decisions

When to Work Together

You should consider working with me when:

• your organization is growing, evolving, or repositioning

• complexity is increasing faster than clarity

• alignment is needed before scaling further

• decisions carry real cost and long-term consequences

TL;DR

Anastasia helps organizations move from uncertainty to direction and from intent to execution, by designing brand and communication systems that align people, priorities, and action.