Anastasia Sapounaki

Creative Director & Brand Strategist, specializing in brand-to-communication systems.

“Marketing is a vital business growth driver , not just something for the “marketing folks.”

Educated at the Athens University of Economics and Business (DMST ALUMNI), she specialized in Design Thinking for complex and non-defined challenges, mastering a method that transforms uncertainty into actionable creative strategy. She applies this mindset to marketing, brand growth, and real decision-making in competitive environments.

With over a decade of experience across Europe and the challenging Greek market, she has developed a hands-on methodology [“as_one”] for turning complexity and uncertainty into clear, creative, and growth-oriented strategies. Her work lives at the intersection of creativity and structure, combining business thinking with the creative industry’s emotional intelligence.

Having led diverse creative and strategic teams across Europe, Anastasia has developed an agile, cross-cultural approach to leadership, shaped by working with different disciplines, personalities, and ways of thinking. A natural vision and goals keeper, Anastasia ensures that every project becomes more than the sum of its parts - transforming diverse talents into one cohesive, driven direction.

Her strategies have helped established brands, start-ups, small businesses, niche brands, municipalities, the public sector, and long scale European projects. Today, Anastasia leads multidisciplinary collaborations that build marketing strategies, brands, and companies with purpose and precision.

(TL;DR?)
Anastasia designs brand and communication strategies that bridge vision and execution.
She co-creates solutions that turn uncertainty into direction and use marketing as a vital bisuness growth, bringing clarity, coherence, and purpose to every brand she touches. Her work helps organizations and brands move from what they do to who they aspire to be.

Most important skills? Knowing how to learn and how to be adaptable.