VISTA YACHTING

From startup to one of Santorini’s leading yachting experiences.

From startup to Santorini’s top yachting experiences.
Catamarans, motor yachts, and tailor-made sea experiences - designed for travelers seeking more than a ride.

THEMATIC: From Startup to Scale-Up, Brand Strategy & Market Leadership ,Tourism & Experience-Driven Growth,

WHAT WE DID: Brand Strategy & Positioning, Head of Marketing Leadership for 7 years, Brand Identity & Brand System , 360 Marketing Strategy, Digital Marketing & Booking Optimization, Campaign Development (ATL & BTL), Customer Experience Design

Tourism, Yachting & Experiential Travel Industry • 2023 Year

Built in one of the most competitive tourism markets in Europe, Vista Yachting operates in Santorini, where visibility, reputation, and experience define survival.
Founded in 2017, Vista entered a saturated yachting market with one advantage: ambition.
What it needed was a clear brand, strong positioning, and long-term marketing leadership.
Our collaboration began at launch and evolved into a 7-year partnership, delivering 360° marketing leadership for one of Santorini’s fastest-growing yachting companies.
From day one, Vista Yachting needed to:
- Establish itself in Santorini’s hyper-competitive yachting market
- Build trust, credibility, and brand desire from zero
- Drive bookings and visibility fast enough to survive
- Design a 5-year growth plan with a clear goal:
  become one of the top 3 yachting companies in Santorini
This required more than promotion.
It required strategy, structure, and leadership.
We built Vista Yachting from the ground up - brand, system, experience, and growth engine.
Brand & Positioning
- Brand identity and full brand system
- Clear narrative and premium positioning
- Visual and verbal consistency across all touchpoints
Marketing Leadership
- Led the Marketing Department as Head of Marketing
- Defined long-term strategy, performance goals, and KPIs
- Designed and executed above-the-line and below-the-line campaigns
Digital Growth & Booking Engine
- Online booking and pre-booking systems
- Yearly campaign planning to build desire and anticipation
- Digital storytelling focused on Exploring Santorini through Vista Yachting
Customer Experience Design
- Mapped and optimized every customer touchpoint
- Elevated onboard experience and service perception
- Focused on satisfaction, reviews, and repeat bookings
Market Intelligence
- Continuous competitive analysis
- Market research aligned with evolving traveler expectations
- Adaptive positioning in a fast-moving tourism landscape
The result:
A strong, recognizable brand - trusted, bookable, and competitive - scaling year after year in one of the world’s toughest destinations.