My : : garden store has a thing for custom creations.
Especially during Halloween, when we craft signature bouquets and deliver the most spectacular, spooky-themed plants.

Real pumpkins become planters. Bouquets get a seasonal twist. Limited product series make their debut.
Proud of these creations, they just need to find the right audience to fall in love with them.
Quickly. Before they’re gone.

Create a digital campaign that doesn’t just show off the products - but makes people need them.
We set out to attract new eyes, turn our seasonal activations into double-the-sales moments, and build a world people wanted in on. The catch? All our products are fresh - and fleeting. With a short shelf life, we had a ticking clock. Because nature doesn’t wait.

The Haunted Garden Dinner Party!
A creative marketing campaign where real plants played the hosts and guests.
Every product was real-styled, shot, and brought to life with post-production magic to illustrate the Halloween scene.

The digital campaign launched during the festive season and led to a real in-store experience: a real Halloween Garden Party!
We aligned digital and physical touchpoints to boost not just sales, but also create a richer, integrated, unforgettable brand experience.