PeoplePerHour is an international online freelance marketplace connecting businesses with freelancers for project-based work.
A platform built on one commitment: to give people the freedom to choose how, where, and when they work.

After achieving global success and recognition from top business publications, PeoplePerHour set its sights on expanding into the Greek market in 2019 - a strategic move that required cultural insight, operational planning, and a strong communication framework.

To fully design and execute the company’s expansion into Greece - from initial mapping and market understanding to the rollout of a complete launch strategy.
The challenge included defining the Greek expansion programme, curating all actions on the ground, and creating a strategic communications and media plan that would resonate with both businesses and freelancers.

A complete end-to-end expansion strategy.

Mapping the Expansion - From A to Z:

• Designed, developed, and executed the entire Greek expansion plan

• Coordinated international teams across multiple countries

• Produced all PR activities and built local media relations

• Directed all physical activations and curated on-ground experiences

Strategic Communications & Marketing:

• Designed, developed, organized, and executed a full communications plan

• Social media strategy & content

• Website localization

• PR, influencer marketing, and lobbying

• Physical activations & community events

Content Strategy:

• Developed and implemented a clear, conventional content strategy tailored to the platform’s goals and Greek audience

A holistic approach that positioned PeoplePerHour strongly and credibly in the Greek market.