Høly Tinos Festival
A two-day interactive cultural place-branding festival inside the Tripotamos Labyrinth.
Inviting locals and visitors to explore the rich traditions of a unique Cycladic gem • beyond the obvious.
THEMATIC: Clarifying Vision,Cultural Place Branding · Destination Marketing
WHAT WE DID: Festival Concept & Creative Direction, Place-Based Experience Design, Interactive & Digital Storytelling, Community Activation, Event Design & On-Site Coordination
Cultural Events/ Destination Marketing Industry • 2017 Year
-
The Municipality of Tinos curates cultural events throughout the year, with its main summer festival spanning concerts, theatre, exhibitions, and traditional celebrations across the island.
Our contribution added a new layer: reframing Tinos for a younger audience, while staying rooted in local culture and community.
-
Design a two-day experience that would:
Attract young people without excluding older generations
Bring locals and visitors together in one shared setting
Activate a real village as the festival stage
Reveal the hidden culture of Tinos through play, stories, and discovery
A cultural treasure hunt - immersive, social, and deeply local.
-
We created Holy Tinos Festival : a destination-marketing experience set in Tripotamos Village.
Discover the unexpected holy side of Tinos.A story beyond the church , lived through people, place, music, and memory.
The experience unfolded as a living labyrinth:Guided walks, live music, and a communal lunch in the vineyards
An interactive escape-room game hidden in village basements with Athens Clue team.
A digital audio tour by Clio Muse app, narrated through local stories and traditions
Surprise performances throughout the maze: violinists on rooftops, courtyards, and steps
Flamenco concert with Sevillian dancer Adolfo Vega
Island party with songs of the sea
Night screening dedicated to Cornelius Castoriadis, who chose to live in the village, accompanied by jazz
A traditional Tinian fairytale shared with young and old alike
The village became the stage.
The locals became the storytellers.