Høly Tinos Festival

A two-day interactive cultural place-branding festival inside the Tripotamos Labyrinth.

Inviting locals and visitors to explore the rich traditions of a unique Cycladic gem • beyond the obvious.

 

THEMATIC: Clarifying Vision,Cultural Place Branding · Destination Marketing

WHAT WE DID: Festival Concept & Creative Direction, Place-Based Experience Design, Interactive & Digital Storytelling, Community Activation, Event Design & On-Site Coordination

Cultural Events/ Destination Marketing Industry • 2017 Year

 
  • The Municipality of Tinos curates cultural events throughout the year, with its main summer festival spanning concerts, theatre, exhibitions, and traditional celebrations across the island.

    Our contribution added a new layer: reframing Tinos for a younger audience, while staying rooted in local culture and community.

  • Design a two-day experience that would:

    • Attract young people without excluding older generations

    • Bring locals and visitors together in one shared setting

    • Activate a real village as the festival stage

    • Reveal the hidden culture of Tinos through play, stories, and discovery

    A cultural treasure hunt - immersive, social, and deeply local.

  • We created Holy Tinos Festival : a destination-marketing experience set in Tripotamos Village.

    Discover the unexpected holy side of Tinos.A story beyond the church , lived through people, place, music, and memory.

    The experience unfolded as a living labyrinth:

    • Guided walks, live music, and a communal lunch in the vineyards

    • An interactive escape-room game hidden in village basements with Athens Clue team.

    • A digital audio tour by Clio Muse app, narrated through local stories and traditions

    • Surprise performances throughout the maze: violinists on rooftops, courtyards, and steps

    • Flamenco concert with Sevillian dancer Adolfo Vega

    • Island party with songs of the sea

    • Night screening dedicated to Cornelius Castoriadis, who chose to live in the village, accompanied by jazz

    • A traditional Tinian fairytale shared with young and old alike

    The village became the stage.
    The locals became the storytellers.

 
 
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