What is D.mod?
Two incredibly creative visionaries who transformed an old car repair shop into a vibrant furniture manufacturing showroom and workshop.
All their furniture pieces are modular by design, offering a new, customizable alternative for demanding customers.
Each piece adapts easily to any home - reshaping itself through the same modular blocks.
By giving open renders to architects and interior designers, they add value to customized interior projects and turn every client into a small designer of their own apartment.

In an era where mass brands dominate home design and IKEA culture has become the norm, D.mod faced a tough challenge:
to establish its brand in the market, build awareness, increase sales, and clarify its vision - attracting the right audience in numbers that would allow growth and scale.

Over a three-year collaboration, we worked closely across three key areas:

1. Building brand fundamentals through workshops and the creation of a clear, distinctive brand identity.

2. Clarifying their vision through strategic brand campaigns, media planning, press exposure, and community engagement.

3. Scaling up with digital strategy, turning visibility into performance and growth.

We also transformed their physical workshop into a living space - hosting thematic nights of design games, private concerts, stand-up performances, and art installations.
The showroom became an open house where every guest could use the furniture, turning the experience itself into an expression of the brand.