The Floros Company is a traditional family business rooted in the heart of Messolonghi, Greece, still one of the largest artisanal sea salt producers in the country.
Founded and run by a family deeply connected to their birthplace, Floros seeks to share Messolonghi’s most iconic wonder: its world-famous sea salt.

The art of sea salt production in Messolonghi has remained unchanged for centuries. Saltwater from the lagoon fills vast land surfaces, left to evaporate under the sun’s heat and the wind’s gentle blow, leaving behind precious sea salt. 100% natural. 100% traditional.

Create a fresh campaign that:

• Reintroduces Vista Yachting to youth and first-time yacht travelers

• Feels modern, cinematic, and social-native

• Updates the brand image without breaking brand equity

• Works across social media, ads, and booking platforms

• Turns experience into desire - and desire into bookings

We delivered a 3-day full production shoot designed to capture the real feeling of yachting in Santorini.

Creative Direction

The focus shifted from static luxury to lived experience:
sun, motion, friendships, freedom, and the joy of being at sea.

Less posing.
More living.

Production

• High-energy video content (Reels, Shorts, Ads)

• Lifestyle photography with youthful, diverse casts

• Cinematic storytelling made for social media

• A flexible asset library built for seasonal campaigns

Campaign & Social Activation

Content was structured to:

• Introduce yachting as an experience anyone can step into

• Speak the visual language of younger travelers

• Power organic reach and performance campaigns

• Refresh the brand across website, booking flow, and social channels

The result:
A modern, youthful campaign that opened Vista Yachting to a new audience - without losing its premium edge.