SHOWZ BERLIN
Rebranding a Brand Experience Agency.
A transformation journey for a studio that transforms others through immersive experiences.
THEMATIC: Rebrand, Clarifying Vision
WHAT WE DID: Brand identity, Creative Direction, Brand look and feel
Live Events & Experiential Design Industry • 2021 Year
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Showz is a Brand Experience Agency specializing in AI-driven content creation and live experiences.
They design experiences built to be seen, felt, and remembered - helping brands show up with clarity, connect with communities, and grow with purpose. -
As the agency entered a new era of growth, it needed a complete rebrand - one that would express its evolving vision, mission, and core values: emotion, community, intelligence, and diversity.
The identity had to reflect what Showz truly stands for - an intersection of creativity, technology, and human connection. -
We developed a bold, inclusive brand identity - a full 360° rebrand designed to bridge technology and emotion.
Rooted in retrofuturism, the new identity celebrates contrast: immersive yet minimal, intelligent yet playful, digital yet human.
A visual and verbal system built around the agency’s core DNA.A brand reborn to reflect the future of experience design.