SHOWZ BERLIN

Rebranding a Brand Experience Agency.

A transformation journey for a studio that transforms others through immersive experiences.

 

THEMATIC: Rebrand, Clarifying Vision

WHAT WE DID: Brand identity, Creative Direction, Brand look and feel

Live Events & Experiential Design Industry • 2021 Year

 
  • Showz is a Brand Experience Agency specializing in AI-driven content creation and live experiences.
    They design experiences built to be seen, felt, and remembered - helping brands show up with clarity, connect with communities, and grow with purpose.

  • As the agency entered a new era of growth, it needed a complete rebrand - one that would express its evolving vision, mission, and core values: emotion, community, intelligence, and diversity.
    The identity had to reflect what Showz truly stands for - an intersection of creativity, technology, and human connection.

  • We developed a bold, inclusive brand identity - a full 360° rebrand designed to bridge technology and emotion.
    Rooted in retrofuturism, the new identity celebrates contrast: immersive yet minimal, intelligent yet playful, digital yet human.
    A visual and verbal system built around the agency’s core DNA.

    A brand reborn to reflect the future of experience design.

 
 
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