Medik8 is an international, science-driven cosmeceutical brand known for results-focused skincare and its signature CSA Philosophy (Vitamin C + Sunscreen by day, Vitamin A at night).

Back in 2020,  Medik8 Greece was in a early market stage -low awareness, limited recognition, and a highly competitive landscape dominated by established players.

I joined as Brand Marketing & Communications Director (2020 - 2025) with a clear mandate:
transform the brand, accelerate growth, and establish Medik8 as a category leader in Greece.

This became a long-term, strategic partnership focused on repositioning the brand, building trust, and driving sustainable business growth.

• Transform Medik8 Greece into a love brand - emotionally desirable and top-of-mind.

• Build strong brand awareness, improve brand perception, and grow market share.

• Create a PR ecosystem and lobbying system fueled by organic influence, not paid placements.

• Establish strategic partnerships that expand credibility and visibility.

• Collaborate closely with the CEO to shape every brand touchpoint and activation.

• Develop and execute strategies that elevate the brand’s reputation, communication, and market performance.

In short:
build a modern, respected, high-value skincare brand from the ground up.

We designed and executed a 5-year Strategic Growth Plan covering every pillar of brand and business development.

What this included:

• Brand Strategy & Positioning: Defining clear direction, narrative, and long-term brand vision.

• Marketing Leadership: Overseeing all campaigns, communication, and consumer touchpoints.

• Growth Acceleration: Hitting key milestones across awareness, engagement, community, and sales.

• PR & Influencer Ecosystem: Building an organic network of media, creators, experts, and advocates.

• Reputation Management: Ensuring consistent, cohesive messaging across all channels.

• Content Strategy: Establishing a high-performing editorial and social content framework.

• CEO Advisory: Partnering in decision-making for campaigns, launches, product positioning, and budgets.

The result was a full brand transformation-from a small challenger to a powerful, beloved skincare brand with a loyal following in Greece.