ID Real Bars are 100% real fruit bars -launching loudly and proudly into the market.
With a mission to offer honest, healthy food, Figourmet produced two product lines:

• 100% Real Fruit Bars

• High Protein Real Bars

Primary markets: Italy and Greece (mass market & small retail).

A bit of communication strategy, a bit of digital presence:

• a complete communication strategy,

• and a “clean” digital identity, to communicate its vision clearly and consistently.

All assets had to work seamlessly across Italy and Greece - and remain scalable for any future international expansion.

Built a digital launch strategy, a custom-designed website, teasing content,and a unique brand voice— - the epic ID Bars Manifesto- created to power the brand for years to come.

IIn the Makers’ world, we turn the fruit bar’s main ingredient into the hero.
Storytelling inspired by the Kingdom of Real Food: from “Back to the Roots” to the “ID Scanner” and the bold “Real Fruits of Our Battles” manifesto.