ID Real Bars are 100% real fruit bars -launching loudly and proudly into the market.
With a mission to offer honest, healthy food, Figourmet launched two product lines:

• 100% Real Fruit Bars

• High Protein Real Bars

Primary markets: Italy and Greece, (mass markets & small retail),, with global expansion through Amazon.

Ready to enter the market, the brand needed:

• a complete communication strategy,

• a go-to-market plan,

• and a strong brand identity to communicate its vision clearly and consistently.

All assets had to work seamlessly across Italy and Greece - and remain scalable for any future international expansion.

We built a detailed product launch strategy, a full go-to-market communication campaign, a complete website, a teasing period, and strong brand fundamentals - including the epic ID Bars Manifesto, created to power the brand for years to come.

The launch included a 6-month plan with communication assets, timelines, and fixed scopes to ensure seamless execution.

In the Makers’ world, we designed a multi-channel campaign built on authentic branding with one mindset: We turned each bar’s main ingredient into the hero - shaping its color pallete, personality, and character.

A story set in the Kingdom of Real Food - from “Back to the Roots” to the interactive “ID Scanner” and the bold Real Fruits of Our Battles manifesto.

We built Messolonghi from scratch.
Literally. Using real sea salt in the studio, we handcrafted a miniature landscape of the salt lagoon-Messolonghi’s sacred terrain. Long before AI-generated imagery, this production was a labor of love, done by hand: a micrographic sculpture that blended art and authenticity.

At the core of our campaign was a concept rooted in magical realism- a surreal vision where salt formations float above the lake, as if lifted by memory and myth. High-end product photography completed the narrative, connecting the origin of the product to its visual and emotional identity.

These elements became the foundation of our tailor-made branding and communication strategy for a world-class sea salt.