My : : garden is a concept flower store known for its limited-edition bouquets and special design techniques -including ikebana-inspired creations.
For Valentine’s Day, the goal was simple: to craft each bouquet as uniquely as the person meant to receive it.

With just hours between creation and delivery, we needed to communicate the spirit of custom-made floral gifts for true lovers.
Instead of choosing a random plant from the shop, customers were invited to become real romantics - selecting a bouquet tailor-made for their loved one’s story.

The task: create a digital campaign and an in-store experience that redefined Valentine’s gifting through personalization and storytelling.

We turned cinema’s greatest love stories into living bouquets. Built a digital campaign inspired by cinema’s most iconic love stories , using my : : garden’s bouquets and custom floral compositions to represent each movie character - seamlessly integrated into the original film stills.

How it came together:

• Iconic Scenes: We selected unforgettable moments from beloved romantic films, each representing a different kind of love.

• Custom Bouquets: Every flower arrangement was crafted in-store to embody the essence of the scene and its characters.

• Vase Pairings: Each bouquet was paired with a vase from the my::garden collection, designed to blend naturally into the cinematic composition.

• Symbolism: Every bouquet symbolized a distinct love dynamic -from passionate to unspoken, eternal to fleeting.

• Creative Execution: Film stills were reimagined with floral compositions, merging cinema and nature into a visual love letter.

During the Valentine’s period, we invited customers to describe their own love story.
In return, my : : garden designed a custom bouquet - a symbolic gift inspired by their relationship, mood, and character.
A small reminder that every love story is unique.
So should be your gift.