MUNICIPALITY OF KIFISIA – GBV S.O.S SYSTEM

MUNICIPALITY OF KIFISIA –

GBV S.O.S SYSTEM 24/7.

A pioneering GBV Information & Action System for Kifisia, Nea Erythraia & Ekali.

Gender-based violence cannot be addressed with a momentary campaign.
It requires continuous, accessible, and unified communication a system that informs, guides, and activates citizens every day, every hour, everywhere.

That is exactly what the Municipality of Kifisia set out to build.

THEMATIC: Public-sector communication system, GBV Prevention & Community Activation, Communication Strategy & Social Impact,

WHAT WE DID: Strategy & Creative Direction, Awareness raising campaign, Community Activation, Communication System Design, Strategic Messaging & Copywriting, Visual Identity & Physical Collateral, Digital Design & Microsite, Event Coordination & Implementation

Large-Scale Public Sector Programme • 2025 Year

From a campaign to a communication system that works 24/7 , custom- designed for Municipality of Kifisia.

This initiative is not just another gender–based violence campaign.
It is a municipal communication system designed to reduce GBV by helping citizens understand, recognize, and act - anytime, anywhere.
Through the work with the Community Center, three critical gaps were identified:
- Information Gap: Citizens don’t know where to turn.
- Recognition Gap: Victims and bystanders often fail to identify abuse.
- Action Gap: Even when violence is recognized, people don’t know what steps to take.
To address a social issue as complex as GBV, the municipality needed a continuous, accessible, and unified communication system, not a momentary awareness effort.
Three barriers prevented effective action:
1. Information gap fragmented messages and unclear guidance.
2. Recognition gap - victims and witnesses struggle to understand what constitutes violence.
3. Action gap - no unified, simple, step-by-step support for victims or bystanders.
Behind these gaps sat deeper obstacles:
- lack of consistent messaging,
- low accessibility of information,
- and a disconnect between expert knowledge and public understanding.
The challenge was to create a single, coherent, 24/7 communication system that speaks equally to victims and bystanders, across both physical and digital spaces
We create Greece’s first 24/7 GBV Communication System - a unified framework that informs, guides, and activates citizens across physical and digital touchpoints.
We developed a clear visual identity (=) as a bridge between victim and bystander, two complementary pocket guideswith step-by-step instructions, and a mobile-first microsite offering instant help, safe navigation, and direct access to support services.
A strong hashtag system (#ΜΗΠΩΣ_ΔΕΧΕΣΑΙ_ΒΙΑ; / #ΜΗΝ_ΜΕΝΕΙΣ_ΘΕΑΤΗΣ) and municipality-wide visibility created continuous awareness and community engagement.
The result: a scalable, always-on communication system that helps every citizen recognize violence, understand their options, and take action.
The official website for Municipality of Kifisia , Nea Erythraia & Ekali.

https://emfyli-via.kifissia.gr/