MUNICIPALITY OF KIFISIA – GBV S.O.S SYSTEM

MUNICIPALITY OF KIFISIA –

GBV S.O.S Communication System 24/7

A continuous, 24/7 GBV information and action system for the Municipality of Kifisia.

Gender-based violence cannot be addressed with a momentary campaign. It requires continuous, accessible, and unified communication—a system that informs, guides, and activates citizens every day, every hour, everywhere.

Through participatory design thinking with municipal experts, we turned complex social guidance into an immediate, public-facing action framework.

THEMATIC: Public Sector Systems, GBV Prevention, Civic Community Activation & Social Impact

SCOPE OF WORK: Strategy & Creative Direction, Communication System Architecture, Participatory Design Thinking, Strategic Messaging & Copywriting, Visual Identity & Print Collateral, Digital System Design, Event Activation

Municipal Community Center Initiative • 2025

From a campaign to a communication system that works 24/7 , custom- designed for Municipality of Kifisia.

This initiative is not just another gender–based violence campaign.
It is a municipal communication system designed to reduce GBV by helping citizens understand, recognize, and act - anytime, anywhere.
Through the work with the Community Center, three critical gaps were identified:
- Information Gap: Citizens don’t know where to turn.
- Recognition Gap: Victims and bystanders often fail to identify abuse.
- Action Gap: Even when violence is recognized, people don’t know what steps to take.
To address a social issue as complex as GBV, the municipality needed a continuous, accessible, and unified communication system, not a momentary awareness effort.
Three barriers prevented effective action:
1. Information gap fragmented messages and unclear guidance.
2. Recognition gap - victims and witnesses struggle to understand what constitutes violence.
3. Action gap - no unified, simple, step-by-step support for victims or bystanders.
Behind these gaps sat deeper obstacles:
- lack of consistent messaging,
- low accessibility of information,
- and a disconnect between expert knowledge and public understanding.
The challenge was to create a single, coherent, 24/7 communication system that speaks equally to victims and bystanders, across both physical and digital spaces
We create Greece’s first 24/7 GBV Communication System - a unified framework that informs, guides, and activates citizens across physical and digital touchpoints.
We developed a clear visual identity (=) as a bridge between victim and bystander, two complementary pocket guideswith step-by-step instructions, and a mobile-first microsite offering instant help, safe navigation, and direct access to support services.
A strong hashtag system (#ΜΗΠΩΣ_ΔΕΧΕΣΑΙ_ΒΙΑ; / #ΜΗΝ_ΜΕΝΕΙΣ_ΘΕΑΤΗΣ) and municipality-wide visibility created continuous awareness and community engagement.
The result: a scalable, always-on communication system that helps every citizen recognize violence, understand their options, and take action.
The official website for Municipality of Kifisia , Nea Erythraia & Ekali.

https://emfyli-via.kifissia.gr/